GGBA - ATT Workshop
 

 


AT&T Workshop

Wednesday, September 20, 2017

2600 Camino Ramon, San Ramon, CA 94583
 

 

AT&T Supplier Diversity in collaboration with the Elite SDVOB and the Golden Gate Business Association would like to invite you to a dynamic, FREE one-day educational session to help you grow your business in today’s environment. Experts in Cyber-security, Marketing, and Business Operational Planning will give you a road-map to integrate into your business to gain a competitive advantage in the market to accelerate your revenues. Don’t miss this unique opportunity to meet with industry experts and innovate your company now!
 

Track 1
(Room can hold up to 75 people)


Crash but don’t burn














Presented by Commander James Finta, USCG (Retired)

 
Former Coast Guard rescue helicopter pilot James Finta will tell the story of a near-fatal helicopter crash into the swamps of south Louisiana in which he was involved, and discuss professionalism, preparation, motivation in life and in business, and the critical importance of aligning personal priorities.
 
Multicultural Intelligence: Melting Pots, Multiculturalism and Marketing to the New America














Presented by David Morse, Author of Multicultural Intelligence

 
David shares his research and experiences about working with multiculturalism in America and diverse consumers. 
This workshop will include tips on conducting your own market research and highly practical “how-to” for business owners to create an effective marketing plan in today’s environment.

Economic Considerations impacting Consumer Behavior














Presented by Sangita Patel, Economist  

 
Sangita is a passionate economist who will share how small business owners can observe the state of the economy to help predict consumer behavior. Attendees will learn how to navigate based on current economic indicators and eliminate a “hope for the best” mentality. Participants will learn what specific data points to pay attention to and how they should be considered in planning business goals.
 
Track 2
(Room can hold up to 75 people)

Developing an Effective Cyber Security Strategy















Presented by James Ketner, AT&T Technology Expert, PhD Cyber Security
– Information Assurance & Cyber Terrorism
 
Mr. Ketner is one of AT&T’s lead technology experts for global business customers that will share key strategies to small business owners on how to effectively build a layered defense strategy into their organization. This three hour session will address factors in the new era of corporate procurement and how to integrate a low-cost layered defense strategy into their business to not only compete for future corporate contracts, but also protect company assets, their clients and the health of their organization.


 
Golden Gate Business Association | 2017


    
8:00 am – 8:55 am
9:00 am – 9:15 am
9:15 am – 12:00 pm
12:00 pm – 12:50 pm
1:00 pm  2:00 pm
2:15  3:15 pm
3:15  4:00 pm

 

 8:00 am – 8:55 am
9:00 am – 9:15 am
9:15 am  10:00 am
10:00 am – 11:00 am
11:00 am – 12:00 pm
12:00 pm – 12:50 pm
1:00 pm – 4:00 pm
Registration
Intro/Agenda (Lisa)
Cybersecurity Workshop
Lunch Break
Economic Considerations
Multicultural Intelligence
Crash but don’t burn
 


Registration
Intro/Agenda (Dina)
Crash but don’t burn
Economic Considerations
Multicultural Intelligence
Lunch Break
Cybersecurity Workshop
Trinity Hall

Shasta Hall