Connecting to and with the Community
Sponsorship in the GGBA offers the highest level of recognition and visibility to the Bay Area’s LGBT community. By interfacing with GGBA’s membership and the LGBT consumer market on every marketing platform, GGBA sponsors receive the most LGBT marketing exposure.
More and more companies are discovering the large LGBT market segment which is increasing its market share faster than any other. Smart marketers look for high rates of return; and sponsoring the GGBA is a smart investment. Representing over half a trillion dollars a year, the LGBT market is a truly powerful consumer market.
Considering sponsoring the GGBA, or already a member and want to increase your visibility in the LGBT community? The process starts with researching and identifying concrete information about who you want to reach. Consider the following statistics:
- The national buying power of the LGBT community was $660 billion in 2006 and is expected to exceed $835 billion by 2011*
- 78% of LGBT consumers are extremely likely to purchase brands from companies that are known to provide equal benefits*
- 24% of LGBT adults say that they have switched products or services because they have found a competing company that supports LGBT causes*
- There is an estimated total population of 7.2 million people in the Bay Area and an estimated 6.7% of residents identify as lesbian, gay or bisexual, which is almost half a million people*
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That translates to over $20 billion per year in LGBT buying power in the Greater San Francisco Bay Area!*
*Source harrisinteractive.com, the Williams Institute, 2000 U.S. Census and 2005 American Community Survey
It’s no wonder that major brand names like Wells Fargo Bank, American Airlines, Dell, Toyota, and Budweiser spend millions of dollars annually marketing directly to the LGBT community. According to a recent national survey, about two-thirds (66%) of all LGBT adults reported that they would be likely to remain loyal to a brand they believed to be supportive to the community – even when less friendly companies offered lower prices.
The GGBA offers different levels of sponsorship for the overall organization and for specific programs. For more information, please contact us.
For 35 years the Golden Gate Business Association has grown, promoted and increased visibility for San Francisco Bay Area LGBT & LGBT-friendly businesses. 
