Social Media RFP

Released: August 26th, 2021

Introduction

The Golden Gate Business Association is the world’s first LGBTQ chamber of commerce. Our mission is to champion opportunity, education, and advocacy for our LGBTQ & allied business community.

Project Overview

The purpose of this RFP is to select a company to oversee the GGBA’s social media presence in alignment with three (4) core goals:

1.) Promote upcoming GGBA news, events, blog posts, initiatives, and opportunities to page followers, member spotlights, members and partners

2.) Promote/share relevant posts of GGBA members, partners, and sister chambers that align with the GGBA’s mission

3.) Drive readers to the GGBA website with a goal toward member attraction and retention

4.) Create newsletter of upcoming events, Chamber content, and partners content, to send out via Mailchimp twice a month. 

Selected company must provide evidence that members/partners/potentials are seeing GGBA content. Selected company must also recommend a budget for ad spend on specific social media platforms. Active social media accounts are: LinkedIn, Twitter, Facebook, Instagram.

Selected company to provide detailed suggestions for marketing plan and campaigns, including new and relevant social media platforms. Selected company to also provide ongoing and post-campaign analysis to be sent to the Executive Committee on the 15th of each month.

RFP Schedule

• RFP responses back to GGBA: September 24th, 2021
• Vendor demos/interviews: week of October 4th, 2021
• Vendor selection: October 8th, 2021 
• Vendor start date: October 11th, 2021

Scope of Work

Key Deliverables

1. Act as moderator on the GGBA boards to ensure relevancy and respectfulness of comments.
2. Propose a social media campaign and budget to accomplish the goals listed in the project overview above through original posts, reposts/shares, and ‘likes’.

Submission of Proposals

Please submit a PDF of your proposal to ea@ggba.com.  All submissions are due on September 24th, by 6:00 p.m. PST, and must include the following:

1. Letter of interest
2. Membership status in GGBA, other LGBT Chambers of Commerce, and/or other LGBT professional associations
3. LGBTBE Certification Status
4. Fee schedule and details, any/all discounts provided given our 501c6 non-profit status, and any discount you are willing to donate to the GGBA as in-kind donation
5. Personal bio and/or profile of your firm with specific, relevant experience for the last five (5) years.
6. Relevant URLs to your company’s portfolio, and/or attachments that demonstrate your social media work and a track record
7. Three references of current/past clients that would be relevant to the SOW of this project.

General Provisions

Any contract awarded as a result of this RFP will be awarded without regard to age, citizenship, color, creed, physical or mental disability, economic status, education, ethnicity, family responsibilities, gender identity and expression, genetic information, health status including HIV status, height, housing status, marital status, matriculation, national origin, physical appearance, race, religion, political affiliation, pregnancy, sex, sexual orientation, union membership, veteran status or other unlawful factors, with respect to recruiting, hiring, job assignment, promotion, discipline, discharge, compensation, training and other terms, conditions and privileges of employment and contracting.

Questions concerning this request for proposals should be addressed to ea@ggba.com